Barcelona-based fashion brand Laia Alen is excited to announce its debut in London with a special pop-up shop at Shreeji Newsagent on Chiltern Street, Marylebone, on the 22nd and 23rd of January. The pop-up coincides with the launch of an exclusive, limited-edition collection in collaboration with Amelia Windsor. The range features two Noulli Bags, designed by Windsor and Laia Alentorn, founder of Laia Alen, and will be available at the pop-up and our website www.laiaalen.com

Crafted in Olot, Spain—where Laia’s family has perfected the art of knitwear for four generations—the range introduces the everyday Noulli Bag in two striking tartan colorways: black and pink, and green and pink. Made from carefully selected archive materials, each bag is reimagined in a fresh, contemporary style, finished with a signature ribbon detail designed to be worn over the shoulder or tucked under your arm. Celebrating sustainability, the collection highlights the creative potential of repurposing materials. Additionally, all profits will go to War Child, a charity close to Amelia’s heart, supporting children affected by conflict worldwide.

“I loved brainstorming ideas with Amelia for these limited-edition bags. Her passion for sustainable fashion aligns perfectly with Laia Alen's ethos. The tartan print adds a vibrant touch to any outfit, and I’m thrilled that proceeds will support War Child’s vital work for children in crisis zones. I’m also so excited that our collaboration is launching in such an iconic London location with the pop-up at Shreeji Newsagent – it’s the perfect setting to bring this collection to life,” says Laia Alentorn, founder of Laia Alen